Bounce Watch and Win
Promoting the Watch and Win competition running on London Lives kids strand "Bounce".
Tasked with the Brief of creating a promo that highlights the Bounce Brand, The Hamley's Prize and brand that was in association with it and the mechanics of the competition entry (terms and starting date) all within 60 seconds. I centred the graphics and artwork around the concept of Gifts, as we are offering a prize, and that prize is around Christmas this made sense using the Bounce Brand colours to join the graphics up while also adhering to Hamley's own brand guidance in reference to their section of the promo.
The "answer" and "stay tuned" graphic uses the same Graphic device as the promo in order to display the relevant information. Ensuring all points of communication are joined up and coherent helping viewers to identify it as part of the same stunt and driving engagement.
*** the answer graphic is password locked until the competition comes to a close. Please return soon if you wish to see how it fits as part of the campaign.