London Live 2nd Birthday
Art Direction and Design for Graphics helping to celebrate London Lives 2nd Birthday.
Trying to work within the look and feel of the channels current branding I was tasked with developing boards to display tweets, and a short infographic sequence to sit within the birthday promo, and also to be used as stand alone bumpers to sit around the channel programming.
Social media interactions playing such a large part in the promo I felt it justified to include a blue close to that of twitter, along with our own brand colours to create a vibrant celebratory palette for the promo. the colours and energy of the animations help to unify the live action and graphical elements while some stereotypically London Landmarks (The O2, Canary Wharf) and the revamped London Routemaster, ground the promo and the channel firmly in contemporary London.