Daniel Michael Cameron
Daniel Michael Cameron
These are a sample of the advent calendar windows in isolation. Subtle smoke, particle, and lightning effects added alongside motion on the character elements.
1/3 - This slate instructs the viewer to interact with the story, and is designed to be viewed within Instagram's Story mechanic.
2/3 - This slate continues the content carousel, reinforcing the quantity and quality message that can be inferred.
3/3 - This slate gives the viewer a call to action as well as delivering the Price Point messaging.

Sky Cinema - Christmas Campaign

Motion

The Sky Cinema Christmas campaign is an annual campaign geared at driving Sky Cinema's quality proposition. Highlighting recognizable and high-profile film titles available on the service over the festive season. These are created in multiple frame dimensions for display across screens in the O2.

My role on this project as motion designer was to take the still artwork and bring the windows to life through particle animations and motion added to the key art elements.

Alongside these artwork animations, we created a 3 part Instagram Story, to drive engagement with the content, by creating a carousel of the film titles that the user can hold to pause to see what films they land on. These Stories were also used to land the Price Point Call to action.