Customer Comms Gifs

Was briefed in to create this gif for customer comms email, expressing teh wide range of content available on stream platform.

The challenge here was to take the concept of the content housed within the stream diamond and bring it out fo the box in a way that was dynamic and yet, constrained sufficiently to be converted to a reasonably sized gif file for inclusion on the header of the email comms.

As you can see in the development versions this was achieved by removing the animate in of the box and the movement that included as wel as making the surface material of the box itself less grainy. Though the spectrum glow around the content diamond did provide problems because of the range of colours needing to be produced in a format that works best with as few colours as possible.

Overall we found the sweet spot between colours / animation and the file size produced to deliver this little animation that met the brief and allowed for the smallest bit of playfulness along the way.