Festive Football Dartsmas

2024 Sky did something different cross promoting both its massive Premier League coverage with the increasingly popular Christmas darts. 

The Result... "Merry Christmas Dartmas" a mash up expressed through the wollen Christmassy medium of a knitted christmas jumper. Here is some of the development work done by myself to bring this aesthetic to life through motion.

The 2d techniques explored in After effects went on to inform the final outcomes, but i think there is a world of possibilities still available through 3d given enough time and scope of brief in next years campaign.