London Live News - Brand Refresh 2017

Using the Agency delivered palette and design style as a guide we have devised a Graphics system that answers the slick and premium requirement set out in the brief, while maintaining a degree of simplicity necessary in the fast paced high volume nature of the streamlined London Live news environment.

I was tasked with first designing and then building all of the News templates which had to be available for live playout during the news shows as well as in edit for pre-recorded packages. To do this all of the templates were designed in Photoshop and built / protoyped using After Effects to create the animations.  I was then able to use the After Effects builds to create Premiere Pro Templates for the edit, and use the animations as guides for the Chyron Builds which had to be re-created natively in the Chyron design Software Lyric.