Mr Bigstuff - AV Campaign

Tasked with developing the AV assets for the campaign, aligning them with the wider DOOH and keyart while exploring how to quickly express the energy and atmosphere of the show succintly in motion.

Working with the pre-existing title artwork I looked at the use of texture in the background to relate to the feel and energy of the show itself and its main protagonists. working through rounds of feedback with the creators ofthe show, marketing department and my own creative Directors to land on an execution that delivered.

Though the isometrically rendered 3d Elements didnt make the final cut they were the most interesting part of the campaign to develop, though balancing them with the messaging in teh time they had on-screen was ultimately their downfall.