Daniel Cameron Motion Designer
Daniel Cameron Motion Designer
Staggered Edit Opener
Staggered Edit Middle
Staggered Edit Closer
Early Style dev
Early Style dev
continued style dev
90 second edit
40 second edit
10 second edit
Letty vs Han Instagram story
Dom vs Roman Instagram story
Roman Wins Instagram story. This story is played based on the result of the poll from the Dom vs Roman story.
Letty Wins Instagram story. This story is played based on the result of the poll from the Letty vs Han story.
Han Wins Instagram story. This story is played based on the result of the poll from the Letty vs Han story.
Dom Wins Instagram story. This story is played based on the result of the poll from the Dom vs Roman story.
Mock up of opening slate
Mock up of start of edit.
Mock up of Han winners slate.
Mock up of Letty winners slate
Mock up of Roman winners slate

Sky Cinema - Fast & Furious

Motion

Sky Cinema Fast & Furious was a campaign aimed at promoting the Fast & Furious pop up channel on Sky Cinema ahead of the F9 (latest instalment of the franchise) cinema release.

The creative created 3 edits, 10, 40, 90. as well as a staggered edit broken up throughout a single ad break. My role was to complement the promo with Graphic slates that felt on brand with the franchise, without necessarily directly mimicking the Fast and Furious Trailer graphics.

I accomplished this by using the F&F brand font in white and creating a dynamic text animation in 3d to add that energy synonymous with the films.

We were also briefed to create a series of Instagram stories that firstly proposed a race between 2 of the stars (Dom vs Roman & Letty vs Han). This is designed to hold the Insta stories Poll mechanic in the Lower third. and based on the result of the poll. A winner's story could be released later in the day. Thereby driving INteraction and giving the audience a user-generated result. This did create the need to provide alternate endings one of which would never be used.