Sky Cinema - Fast & Furious
Motion
Sky Cinema Fast & Furious was a campaign aimed at promoting the Fast & Furious pop up channel on Sky Cinema ahead of the F9 (latest instalment of the franchise) cinema release.
The creative created 3 edits, 10, 40, 90. as well as a staggered edit broken up throughout a single ad break. My role was to complement the promo with Graphic slates that felt on brand with the franchise, without necessarily directly mimicking the Fast and Furious Trailer graphics.
I accomplished this by using the F&F brand font in white and creating a dynamic text animation in 3d to add that energy synonymous with the films.
We were also briefed to create a series of Instagram stories that firstly proposed a race between 2 of the stars (Dom vs Roman & Letty vs Han). This is designed to hold the Insta stories Poll mechanic in the Lower third. and based on the result of the poll. A winner's story could be released later in the day. Thereby driving INteraction and giving the audience a user-generated result. This did create the need to provide alternate endings one of which would never be used.