Sky Sports: F1 Start of Season 2025

In Formula 1 the drivers have two personalities.

They’re fun, charismatic, and media trained but when the lights go out on the track… We see another side to them.

We see their true unfiltered emotions, fuelled by the pressure of high speeds play out live. Both positively and negatively (jubilant celebration and outrage).

In this idea we highlight the two personalities of the drivers and show how if you watch the live race on SKY SPORTs you get to see their minds racing.