The Greatest Show on Earth

In 2023 Sky Sports delivered it's most ambitious Sports campaign to-date, a multi-sport talent packed circus themed campaign, that was professionally challenging and technically interesting to work on.

I led the development of typographic animations for various sporting titles and oversaw the creation of secondary animations with a small team of motion designers. My responsibility extended to ensuring consistent application across a wide range of campaign deliverables, which encompassed digital out-of-home sites nationwide, London Underground Escalator screens (DEPs), The Westfield Sky retail store window screens and broadcast pricepoint endboards.

Was great to see this campaign go out in the wild, and my personal favourite part of this work had to be delivering the London Underground Escalator screens, as they are a point of interrest for me when using the underground.